2011's RAW Display Contest was a heated competition! All of the Raw Contestants had amazing displays to showcase, and this year we are excited to see where our contestant's RAW creativity will take them. There has been a few changes to the rules, so if you are new or just need to reacquaint yourself with how the RAW Contest works, here's the short version:
RAW SWAG KITS will be provided FREE OF CHARGE to any store that registers for the RAW Display Contest while supplies last. The Swag Kits will be mailed to our contestants within 2 (two) business days upon registering for the RAW Display Contest.
The RAW Display Contest is not only a way to get some really cool cash and prizes for you store, it is also a Rawesome way to get foot traffic and drive sales to your store. Every Contestant will have their store location placed on our RAW store locator.
Another great benefit to the RAW Display Contest is the sales driven by the presentation. Almost all of our customers that participated in the contest in 2010 and 2011 saw, at minimum, a 37% sales increase with RAW products. With RAW's growing popularity and unique marketing strategy, over 95% of smokers that purchase RAW products will buy it again and again.
In addition to the sales and increased traffic, the top 30 stores in the contest will get an individualized RAWTHENTIC RIGHTEOUS RETAILER Plaque!! Now let talk about Cash...
RAW Rolling Papers is dedicated to your privacy and will never sell your information to any third party. We require your information so that we can send your starter kit out to the proper address, as well as use this information to put your store on the RAW store locator so that consumers will be able to find you. We require a Tobacco License number or EIN to ensure that you are qualified to sell tobacco products or a Retailer of RAW products in your state. This allows us to make sure that you are a qualified retailer of RAW products and tobacco related product, as well as other legal mumbo jumbo. Your Phone Number and Website are optional, however this information will be used on our locator and help further drive traffic to your store.
CONTEST IS FOR RETAIL STORES, SUPERMARKET CHAINS & BUSINESSES ONLY
Individuals do not qualify.
1. Your RAW display must be in place for at least two weeks, hopefully 4 weeks (bonus points awarded), by October 1, 2012.
2. Displays must be based on RAW Rolling Papers. However displays should never contain tobacco in the display.
3. You may use any RAW / HBI materials or print collateral and/or make your own creative display pieces.
4. The RAW Display must appear in your store.
5. Entry judging will be done by representatives of HBI INTERNATIONAL / RAW Rolling Papers. Entries will be judged on the following criteria:
1. ALL entries MUST HAVE REGISTERED BEFORE THE OCTOBER 1st, 2012 deadline.
2. Entries must be received no later than OCTOBER 1st, 2012. All winners will be notified by DECEMBER 1st, 2012. HBI INTERNATIONAL / RAW is not responsible for lost, late or misdirected mail.
3. Entries must be submitted at www.rawthentic.com/rawcontest. All entries must contain either a tobacco license number or an Employer Identification Number. We cannot guarentee entry if you send your information to you HBI Sales Rep and not through the webform
4. All entries will receive a "RAW SWAG KIT" while supplies last. These kits are for promotional use only - not for sale. This Starter Kit is only valid for use by the intended recipient and any unauthorized use of any of the swag kit contents is strictly prohibited.
5. Please email contest questions to email@example.com
6. Prizes will be awarded subject to your company's policies regarding distribution of such awards. It is the entrant's sole responsibility to conform to such policies. Taxes are the sole responsibility of the cash prize winners.
7. Take high-quality photos, and use close-ups to accent details not visible in your wide, all-inclusive or size enhanced photos. Be sure that when emailing your photos to put your name, address, store name and business telephone number on each email containing your display photos.
8. Entries and commentaries become the property of HBI INTERNATIONAL / RAW, including all advertising and promotional rights, and will not be returned. HBI INTERNATIONAL / RAW reserves the right to use owner's name/photos for publicity purposes without further compensation. Contest is void where prohibited by law or restricted by store policy.